In some ways, writing is like being a salesperson. you are in the business of convincing someone to buy something, as in, believe something. Try to develop your skills of persuasion so that your villain, say, is really felt as a villain. In doing that, think about the small things—everything really is in the details. For example, it’s not so much the description of the murderer killing someone that demonstrates his evil nature, it’s the flatness in his eyes as he does it; it’s the way he goes and gets an ice cream immediately afterward. Similarly, a man offering a diamond bracelet to a woman shows love; but that same person smiling tenderly when he wipes the smear of catsup off her face shows more.
Your turn. Write a scene showing the bad guy as a villain. Really. . . show how he or she has no remorse. Show the evil. OR, write a scene showing the love felt between two people. Just write.